Using the Web to Your Advantage

If you are in a new city and you’re looking for a restaurant to eat at, odds are you are going to check out online reviews for places nearby to get a better idea of what’s available around you. Sites like Yelp, Facebook, and even Google give users the option of leaving reviews for businesses that they have used. Sometimes reviews are positive and sometimes they are negative. Sometimes the reviews are helpful when it comes to making a decision on where you will take your business.

 

This is true for senior care services, too. You are not likely to find as many reviews for an in-home care provider as you are for a trendy nightclub, but if the service has a proven history of really good results, it is likely to show up somewhere on the internet. And vice versa. If there are multiple families that are dissatisfied with a service, they are likely going to make their feelings known.

 

The web can be a good place to start your search for senior care.

 

The problem with using the internet to find a senior care service for an elderly loved one is that the population that these services aim to help is the population that is least likely to use the internet. Although many professional services (like Paradise In-Home Care) are using the web to bring awareness to our goal, not everyone does. And the people that are impacted by what we do are not as likely to take to the web and let others know about it.

 

That does not mean that the web is not useful. If a nursing home has a very well known bad reputation, it will be stated somewhere on the web. You will just need to spend some time looking to find it, and then you should spend some time attempting to verify whether or not the poor review is justified–and how it may or may not impact your family. Spending any amount of time on Google will reveal that not all one-star reviews are justified. The same goes for five-star reviews, too. Instead, this is just a basic starting point for revealing the information that you need to help your elderly loved one find the best senior care that they can get.

 

So, it is important to exercise a degree of caution when you go to Yelp or another resource when you are researching a nursing home, assisted living facility, or any other type of senior care service. While you might expect a restaurant in the next town over to have hundreds of reviews, it is not realistic to have the same expectation for a nursing home. There might be 200 residents in the nursing home, and it might have been in business for twenty years, but there might only be three reviews on Yelp. This makes sense, and is not the mark of a bad service. While the web can be a great resource, it is still early in the days of this type of technology to expect every service to have a substantial amount of reviews when you take into consideration the target audience for our services.

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